Mobile BI investments and the ROI of Better Decision Making

Want a unique challenge? Try justifying the value of mobile business intelligence (BI) investments. Both analysts and end users alike agree there is no straightforward ROI equation and that it’s extremely difficult, if not impossible, to calculate the ROI of better decision making.

Benefits of mobile BI projects are too often “soft” or intangible, as compared to other IT systems that replace manual processes or expensive headcount. While there may be some ROI metrics that support a business case, BI projects require executive sponsorship and visionaries within an organization with extreme collaboration between IT and the various lines of business.

Noting the difficulty of justifying BI’s price tag as an IT overhead cost, Gartner points to the need for IT to work with business users to figure out the business value of a BI application. At Forerunner Software our customers often look to their business users to justify the value of their mobile BI projects. They look to both hard and soft measures, such as where mobile BI deployments will either reduce costs or increase productivity, agility, and sales for competitive advantage. They ask questions such as, “How many clients will this new Mobilizer help us gain and retain?” and “How can we cost effectively improve visibility and accountability?”

Even without hard metrics, the soft benefits that executives and employees appreciate are the intangible benefits mobile BI brings of strategic value, better, more informed and faster decision making and more productive users.

We invite you to get in touch with us to learn how we can help you modernize your mobile BI initiative with Mobilizer. Better yet, download your free 30 day trial of Mobilizer at www.forerunnersw.com today to unlock the power of SSRS across all of your devices and browsers.

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